Resume – Umar Ali

Experience

2022 - Present

Department Head, Social Media Marketing

Agency Stack, Australia

Responsibilities:
✓ Dedicated Resource for Agencies
✓ International Client Meetings
✓ Social Media (Facebook/Instagram, LinkedIn, Pinterest, X) Page/Business Audit
✓ Social Media (Facebook/Instagram, LinkedIn, Pinterest, X) Ad Account Audit and Funnel Strategy
✓ Ads Copywriting
✓ New Campaign(s), Ad Set(s) and A(s) Drafting as per Funnel Strategy (Facebook/Instagram, LinkedIn, Pinterest, X)
✓ Campaign(s) Analysis and Budget Optimisation (Monitoring and Modification)
✓ Weekly Reporting and Suggestions to Improve Performance
✓ Pixel Setup through API (Partner Integration)
✓ UTM/URL Parameters Setup
✓ Conversions API and Google Tag Manager
✓ Monthly Reporting (Whatagraph, Agency analytics etc.)

Experienced in:
✓ Meta Business Manager
✓ LinkedIn Business Manager
✓ Pinterest Business Manager
✓ X Business Manager
✓ ActiveCollab
✓ Monday.com
✓ Basecamp
✓ Slack
✓ Asana
✓ Hubspot
✓ Zapier
✓ Google Analytics
✓ Google Tag Manager
✓ UberSuggest

Jan 2021 - May 2022

Social Media Ads Expert & Project Manager

Globital Australia

Responsibilities:
✓ National & International Client Meetings
✓ Facebook, Instagram Page Audits
✓ Facebook, Instagram Ad Account Audit
✓ Existing Campaigns Audit/Analysis
✓ Funnel Strategy as per Business Requirements
✓ Ads Copywriting
✓ New Campaign(s), Ad Set(s) and Ad(s) Drafting (Facebook/Instagram)
✓ Campaign(s) Analysis and Budget Optimisation (Monitoring and Modification)
✓ Weekly Reporting and Suggestions to Improve Performance
✓ Pixel Setup (Browser & Custom Conversions)
✓ UTM Parameters Setup
✓ Monthly Reporting (Whatagraph, Agency analytics etc.)

Jan 2020 - Dec 2020

Ecommerce & Digital Marketing Manager

HushCat Shoes

Responsibilities:
✓ Responsible for Digital Marketing Strategy and Implementation
✓ Advertising and Managing all Social Media assets including Facebook, Instagram, and LinkedIn.
✓ Developed and managed the company's business website daily to Meet the Requirements of Web Management.
✓ Designed and guided the SEO team to Implement On-Page, Off-Page, and Technical SEO Strategies.
✓ Photoshoot of New Products.
✓ Uploaded New Products to the Website.
✓ Completed end-to-end E-commerce operations from Order Confirmation to Delivery and follow-through.
✓ Kept the website updated as per Inventory/Stock.
✓ Reconciled Online Sales with the accounts department.
✓ Updated and shared the Reconciliation Sheet daily with management.
✓ Guided and trained other team members.

2018 - Present

Performance Marketer

Upwork

Profile

Education

2011 - 2013

Government College University, Faisalabad

Pakistan

Master's / M.Phil Degree

2006 - 2010

Government College University, Faisalabad

Pakistan

Bachelor's Degree

Meta Social Media Marketing Professional Certificate

Meta & Coursera

The Meta Social Media Marketing Professional Certificate, hosted by Coursera, represents the skills for jobs in social media marketing fields, as well as the soft skills needed for career support for the job search. This program will introduce you to social media, develop an understanding of digital marketing and establish your presence. No formal education required.

Certificate

How To Run Facebook Ads 2.0

Foundr

Easy-To-Follow Blueprint:

You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.

150+ Different Businesses:

This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.

Big Results - Small Budgets:

You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.

Hands-Off Scaling:

This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.

Google Digital Marketing & E-commerce Certificate

Google & Coursera

Those who earn the Google Digital Marketing & E-commerce Certificate have completed seven-courses that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in Digital Marketing and E-commerce. They are competent in foundational skills, including launching and running digital marketing campaigns across search, display, content, and email marketing. They are also competent in marketing analytics and setting up and managing an online e-commerce store

Certificate

Develop Your Social Media Advertising Skills

Certificate

Advertising on Facebook: Advanced

Certificate

LinkedIn Marketing Strategy

Certificate

B2B Marketing on LinkedIn

Certificate

Master Digital Marketing

Certificate

Webinar - Conversions API and Google Tag Manager