Muhammad Umar Ali

Certified Performance Marketer

Freelancer

Copywriter

Trainer & Consultant

About Me

Greetings! I’m Umar Ali.
Boasting over 6 years of hands-on experience, I am a Meta and Google certified performance marketer with a proven history of enhancing digital campaigns and driving revenue growth.

Age: 34
Residence: Pakistan
Freelance: Available
Certification Meta & Google

My Services

Facebook Advertising

Reach your audience, boost brand visibility, and drive conversions with Facebook Advertising.

Instagram Advertising

Targeted ads on Instagram: Reach, engage, and convert your ideal audience.

LinkedIn Advertising

Boost brand presence, connect with quality audience using LinkedIn Ads.

TikTok Advertising

Harness the power of TikTok's Ads to promote your brand and engage with a global audience.

Pinterest Advertising

Promote visual content to a targeted audience, driving engagement and conversions on the image-centric platform.

WhatsApp Advertising

Connect with customers and drive engagement through personalized messaging with WhatsApp Ads.

YouTube Advertising

Leverage YouTube's massive audience to promote your brand effectively with YouTube Ads.

Social Media Management

Streamline your social media presence, engage your audience, and enhance brand reputation with Social Media Management.

Pricing

Social Media Advertising

$ 25 /hour

1) Initial Meeting & Getting Access
2) KPIs discussion
3) Marketing / Funnel Strategy
4) Campaign(s) Setup and Optimizations
5) Weekly & Monthly Reporting

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Social Media Management

$ 200 /month

1) Pages Setup & Optimization
2) Account Audit & Strategy
3) Content Creation & Scheduling
4) Boosting
5) Monthly Reporting

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Fun Facts

200+
Urdu Literature Books Read

Employee
of the Year Award

1 000+
Cups Of Coffee

5
Countries Visited

Testimonials & Reviews

Umar has proven himself to be an exceptional consultant, bringing professionalism, knowledge, and dedication to our project. His communication was consistently clear, facilitating a smooth project flow. He displayed extensive expertise, providing us with informed and advice when needed. Umar's strong sense of accountability stood out, as he took ownership of the work and showed strong proactive approach and patience and professionalism. In short, Umar's contribution was invaluable, and I would highly recommend him to anyone seeking a committed, skilled, and professional consultant. I look forward to the opportunity to work with him again in the future.

I am thrilled to express my utmost satisfaction with Umar, our exceptional paid marketing specialist. His expertise, dedication, and creative prowess have elevated our campaigns to new heights, resulting in remarkable outcomes. Umar's proactive approach, clear communication, and ability to adapt make him an invaluable asset. I wholeheartedly endorse his services to anyone seeking outstanding results. Kudos to Umar for a job extraordinarily well done!

About my Services

As a social media advertising expert, I can fuel your business growth through targeted strategies. By leveraging platforms like Facebook, Instagram, TikTok, WhatsApp, YouTube, and LinkedIn, I will amplify your brand, attract relevant audiences, and drive high-quality traffic.

With data-driven campaigns, captivating content, and continuous optimization, I'll maximize your ROI, boost conversions, and expand your customer base. Together, let's unlock your business's full potential.

To review my past and current work, please review the Works section.

Resume

Experience

2022 - Present

Department Head, Social Media Marketing

Agency Stack, Australia

Responsibilities:
✓ Dedicated Resource for Agencies
✓ International Client Meetings
✓ Social Media (Facebook/Instagram, LinkedIn, Pinterest, X) Page/Business Audit
✓ Social Media (Facebook/Instagram, LinkedIn, Pinterest, X) Ad Account Audit and Funnel Strategy
✓ Ads Copywriting
✓ New Campaign(s), Ad Set(s) and A(s) Drafting as per Funnel Strategy (Facebook/Instagram, LinkedIn, Pinterest, X)
✓ Campaign(s) Analysis and Budget Optimisation (Monitoring and Modification)
✓ Weekly Reporting and Suggestions to Improve Performance
✓ Pixel Setup through API (Partner Integration)
✓ UTM/URL Parameters Setup
✓ Conversions API and Google Tag Manager
✓ Monthly Reporting (Whatagraph, Agency analytics etc.)

Experienced in:
✓ Meta Business Manager
✓ LinkedIn Business Manager
✓ Pinterest Business Manager
✓ X Business Manager
✓ ActiveCollab
✓ Monday.com
✓ Basecamp
✓ Slack
✓ Asana
✓ Hubspot
✓ Zapier
✓ Google Analytics
✓ Google Tag Manager
✓ UberSuggest

Jan 2021 - May 2022

Social Media Ads Expert & Project Manager

Globital Australia

Responsibilities:
✓ National & International Client Meetings
✓ Facebook, Instagram Page Audits
✓ Facebook, Instagram Ad Account Audit
✓ Existing Campaigns Audit/Analysis
✓ Funnel Strategy as per Business Requirements
✓ Ads Copywriting
✓ New Campaign(s), Ad Set(s) and Ad(s) Drafting (Facebook/Instagram)
✓ Campaign(s) Analysis and Budget Optimisation (Monitoring and Modification)
✓ Weekly Reporting and Suggestions to Improve Performance
✓ Pixel Setup (Browser & Custom Conversions)
✓ UTM Parameters Setup
✓ Monthly Reporting (Whatagraph, Agency analytics etc.)

Jan 2020 - Dec 2020

Ecommerce & Digital Marketing Manager

HushCat Shoes

Responsibilities:
✓ Responsible for Digital Marketing Strategy and Implementation
✓ Advertising and Managing all Social Media assets including Facebook, Instagram, and LinkedIn.
✓ Developed and managed the company's business website daily to Meet the Requirements of Web Management.
✓ Designed and guided the SEO team to Implement On-Page, Off-Page, and Technical SEO Strategies.
✓ Photoshoot of New Products.
✓ Uploaded New Products to the Website.
✓ Completed end-to-end E-commerce operations from Order Confirmation to Delivery and follow-through.
✓ Kept the website updated as per Inventory/Stock.
✓ Reconciled Online Sales with the accounts department.
✓ Updated and shared the Reconciliation Sheet daily with management.
✓ Guided and trained other team members.

2018 - Present

Performance Marketer

Upwork

Profile

Education

2011 - 2013

Government College University, Faisalabad

Pakistan

Master's / M.Phil Degree

2006 - 2010

Government College University, Faisalabad

Pakistan

Bachelor's Degree

Meta Social Media Marketing Professional Certificate

Meta & Coursera

The Meta Social Media Marketing Professional Certificate, hosted by Coursera, represents the skills for jobs in social media marketing fields, as well as the soft skills needed for career support for the job search. This program will introduce you to social media, develop an understanding of digital marketing and establish your presence. No formal education required.

Certificate

How To Run Facebook Ads 2.0

Foundr

Easy-To-Follow Blueprint:

You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.

150+ Different Businesses:

This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.

Big Results - Small Budgets:

You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.

Hands-Off Scaling:

This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.

Google Digital Marketing & E-commerce Certificate

Google & Coursera

Those who earn the Google Digital Marketing & E-commerce Certificate have completed seven-courses that include hands-on, practice-based assessments and are designed to prepare them for entry-level roles in Digital Marketing and E-commerce. They are competent in foundational skills, including launching and running digital marketing campaigns across search, display, content, and email marketing. They are also competent in marketing analytics and setting up and managing an online e-commerce store

Certificate